16/11/2007

Pleasure Beach, Blackpool is celebrating after receiving two major awards, one in the UK and one in the US. At the IAAPA (International Association of Amusement Parks & Attractions) Attractions Expo 2007 in Orlando, Florida, Pleasure Beach was awarded Best Radio Commercial whilst in Manchester, at the North West Top 100 Brands awards, the park was named Best North West Brand for Leisure and Tourism. Britain’s top free tourist attraction hit the top spot in IAAPA’s Brass Ring Awards, which recognise originality, creativity and excellence in marketing and public relations among professionals in the amusement industry around the world. Pleasure Beach received the award for ‘Best Radio Commercial’, part of the Infusion marketing campaign, and was commended for the effective use of suspense music, interesting voices and screams to grab the listener’s attention. In addition, the amusement park was awarded Distinguished Excellence in the ‘Best Website’ category. Pleasure Beach’s dedicated website was rewarded for speed of download, clarity of navigation, readable content and conveying a fun, family atmosphere in keeping with the park’s ethos. Pleasure Beach’s second major award saw the park scoop the best North West Brand for Leisure and Tourism accolade at the North West Top 100 Brand awards ceremony. The North West Top 100 Brands awards, which are in their inaugural year, were launched by national law firm Hill Dickinson. An online opinion poll to determine the top 100 brands in the North West was completed by 10,000 businesses. Pleasure Beach Managing Director, Amanda Thompson, said: ‘I’m delighted that we have won this pair of prestigious awards. Both awards recognise the hard work and dedication of our staff. Our approach to Marketing and PR has been fresh and fun this year and these awards prove that our techniques are amongst the best in the industry.’