26/04/2007

INFUSION GOES WORLD WIDE Pleasure Beach, Blackpool’s fantastic new rollercoaster, Infusion, has become the first of the 110 year old amusement park’s rides EVER to have it’s own dedicated website. www.rideinfusion.com features ride information and fun facts, the latest news, blogs from the construction, offers and downloads plus video footage of the ride in action and the construction. The fully interactive site also allows customers to leave comments and rate the ride once they’ve tried it out. The £8 million investment has been surrounded by a blaze of publicity since park bosses first announced it was coming last year. The website, which supplements Pleasure Beach’s own award-winning website www.blackpoolpleasurebeach.com follows a national press launch in London and precedes a £1million television advertising campaign. Commenting on the new site, Pleasure Beach Managing Director Amanda Thompson said: ‘Pleasure Beach has embraced the explosion of online communications and we have recently worked with a variety of agency’s to make www.blackpoolpleasurebeach.com a visually stunning and accessible website. www.rideinfusion.com is the latest pioneering initiative and will allow our visitors to interact with us and let us know what they think. They can also have fun with the exclusive downloads and enjoy video footage of the ride.’ Infusion will be the world’s first suspended, looping rollercoaster completely over water, giving riders a whole new experience. A heart-stopping, curved cascading waterfall, five incredible loops and rolls and an intense 4.5G’s will take riders through a whirlwind water experience to amaze and astound the senses. The much anticipated white-knuckle wave is set to open at Britain’s top free tourist attraction in May.