Main Responsibilities and Key Results Areas
|1.||Planning and delivering a PR strategy which includes an annual programme of proactive PR for Blackpool Pleasure Beach, and it’s key business areas including the park, shows, Stageworks, Nickelodeon Land, hotel, restaurants, events and attractions.|
|To oversee all filming, radio broadcasts and press visits to ensure Pleasure Beach is always represented and on brand.|
|3.||To build good relationships with key journalists, photographers and media contacts.|
|4.||To maintain an up to date database of media contacts.|
|5.||To write and issue press releases, press calls and photo calls and award submissions.|
|6.||Identify PR opportunities for Blackpool Pleasure Beach and develop a plan to achieve them.|
|7.||Keep up to date on the use of the PR contact management system and ensure value for money is obtained from the current system in use. To review the contract and ensure Pleasure Beach is getting the best terms from the deal.|
|8.||Represent Blackpool Pleasure Beach at meetings and events with both internal and external partners.|
|9.||To be a spokesperson for Pleasure Beach on TV, radio, press and online media outlets.|
|10.||To create and manage a library of press images, video and film for Pleasure Beach.|
|11.||To escort and host Pleasure Beach guests and visitors who may attract media attention and to capitalise on all positive PR opportunities these guests present.|
|12.||To monitor and evaluate the media coverage achieved by Pleasure Beach.|
|13.||Organise press events including invitation lists, hosting and maximising PR opportunities.|
|14.||To ensure the crisis communications plan is always up to date and ready to activate. To lead crisis PR in the case of incidents requiring PR support and act as a spokesperson when required.|
|15.||To be on call via mobile phone at all times in the event of a crisis or incident requiring PR support.|
|16.||To develop a corporate social responsibility policy for Blackpool Pleasure Beach.
|17.||To pro-actively generate PR for Blackpool Pleasure Beach in trade publications. To build a good relationship with the PR contacts of our trade associations IAAPA, BALPPA, ALVA and official tourism bodies such as Visit England.|
|18.||To generate relevant and interesting content for use in social media and on websites.|
|19.||Undertake, when necessary, any other duties required by management.|
|20.||A flexible approach to working hours is required to meet the often-changing demands of the business.|
|21.||The nature of this role requires frequent out of hours work including evenings, weekends and Bank Holidays.
To apply for this position please send CV and covering letter to [email protected]
Due to the large volume of applications we receive, only those candidates who are short-listed will be contacted to arrange an interview.