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Park Guide


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Enter into Wonderland and find all of your favourite Alice in Wonderland characters in themed gifts, stationary and souvenirs.

Have a stick of candyfloss made fresh in front of your eyes or get your face painted and be transformed into whatever you want to be, a Tiger? A Fairy? A Rabbit? A lion? A butterfly? The choice is yours. Alternatively if you would rather something more understated we also offer Cheek Art.

Browse our bright display of Unicorn merchandise or pick up a tasty treat of Blackpool Pleasure Beach souvenir rock to take home for all of your family and friends.

We have some great offers available so make sure you don’t miss us on your visit.

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What You Need to Know

Can be found on the Pleasure Beach map, E-5

Debit / Credit cards now accepted in all our retail and food establishments.