129 years ago, our founder William Geroge Bean established our simple mission statement: Make adults feel like children again.
Fast-forward to 2025 and several record-breaking, award-winning and gravity-defying rides later, our mission is exactly the same.
So to honour this, throughout May and June, we’re making our adult eTickets the same price as our junior ones.
Our CEO, Amanda Thompson OBE, said: “In 1896, my great-grandfather William George Bean started his amusement empire which we all know and love today as Pleasure Beach Resort.
“He was very clear that in creating our amusement park he wanted to make adults feel like children again. To continue that mission, we’re launching this new campaign, and I hope it will bring the same joy to families in 2025 as it has been doing for centuries.”
William George Bean (1856–1946) founded Blackpool’s Pleasure Beach, and was inspired by the amusement parks he visited in America.
He first purchased a motorcycle monorail which was positioned on the sandy south beach of Blackpool. As the seaside town became a popular tourist destination, Bean continued to buy and build rides, his most notable being built in 1904, Sir Hiram Maxim’s Captive Flying Machines which are still being ridden in the park today.
Speaking over one hundred years ago, he said: “We wanted to found an American Style Amusement Park, the fundamental principle of which is to make adults feel like children again and to inspire gaiety of a primarily innocent character.”
To book tickets, visit https://www.blackpoolpleasurebeach.com/.
