Two floors. Eight galleries. Hundreds of mind-bending oddities.

Take a peak inside

Step into a world where the weird is wonderful.

8 Mind-Bending Galleries

Explore themed rooms filled with artifacts and oddities from around the world.

Perfect Family Fun

Suitable for all ages – kids will be amazed and adults will be astounded!

Mind-Bending Illusions

Test your perception with interactive optical illusions that will leave you questioning reality.

Interactive Experiences

Don’t just look – touch, play, and become part of the oddities!

Visitor snapshots

See the amazement through the eyes of our visitors

Believe It or Not!

Tap to reveal the answer

Plan your visit

Opening Times

Open from 10am daily until 2nd November.
November, 8th – 9th, 15th – 16th, 22nd – 23rd, 29th – 30th

Online Prices

Adults (12+): £15 £10 
Children (4-11):
£14 £9
65+:
£14 £9
Under 4s: FREE

Book online to get the best value – it’s always cheaper than paying on the door. Don’t miss out on a great deal to explore the odd, the unusual, and the unbelievable… at an unbelievably good price!

Getting Here... Believe It or Not, It’s Easy!

By Car
Take junction 32 off the M6 onto the M55 and follow signs for Blackpool’s South Shore and Pleasure Beach. 

By Rail or Tram
Regular trains will get you to Blackpool North or even direct to Pleasure Beach’s very own mainline station. The Blackpool tram has a stop right outside our door. 

📌 Ocean Boulevard, Promenade, Blackpool FY4 1EZ