Pleasure Beach Resort Logo


Cookie Policy relates to the Blackpool Pleasure Beach Web Site located at

1.Privacy Statement

This Privacy Policy relates to the Blackpool Pleasure Beach Web Site located at We are committed to protecting your privacy and this Privacy Policy sets out what information we collect, how we collect it and what we do with it.

2.Use of this Site

You may use aspects of this Site without the need to provide personal information, however, other aspects may not be available without personal information, eg ordering products online, entering competitions or registering for promotional offers. We and our authorised partners may also collect anonymous information about your use of the Site from Cookies and/or pixel tags. This collected information is used for statistical analysis within our business. However our use of Cookies and/or pixel tags is in accordance with the Law and you can choose whether or not to accept them. We may also collect Internet Protocol addresses to assist us to diagnose and rectify problems with our Servers, but these addresses will not be linked to a person’s name or identity. If you wish to unsubscribe from our newsletter please click on the link located at the bottom of every email and you will be removed from our list.

3.Your Information

Your information refers to the details about you (for example name, address, contact details, credit/debit card details, preferences, specific needs, interests etc) that you supply to us or is supplied to us. Your information is collected when you request information from us, apply for a job with us, contact us with regards to any specific enquiry, register with us, enter a competition or buy anything from us online.

The amount of information we collect is controlled by you.

4.Administrative Use of Information

We may use your information for reasonable administrative purposes to enable the fulfilment of requests made by you and in accordance with any terms and conditions applicable.

5.Direct Marketing

We may use your information to provide you with updates on our products and services. We may share your information with carefully selected partners to provide you with related products and services but whenever you are asked for information you will be given the option to opt out and when you are subsequently contacted you will be informed how to opt out in the future.

6.Location of Information

Your information will be held in our secure databases at a secure address to prevent unauthorised access. The systems used are configured with data encryption or scrambling technologies and industry standard firewalls. Unless fulfilment of our obligation to you requires your information to pass outside the EU then it will remain within the EU. Control of information outside the EU may be less than within.

If you are providing information on and for and on behalf of third parties then it is your responsibility to obtain their consent and make them aware of this Privacy Policy.


You can contact us

  • By Post:
    Customer Services at Blackpool Pleasure Beach Ltd, Promenade, Blackpool, FY4 1EZ.
  • By Phone:
    0871 222 1234
  • By Email:
    [email protected]

* Calls to 0871 numbers cost 10 pence per minute on the BT network, calls from other networks and mobiles may vary. Hotlines are open daily from 9am – 5.30pm.


To enable us to improve our product we review our Policies periodically and amendments may be made and your continued use of our Site confirms your consent to our use of your information.

9.Safety and Security

We operate CCTV at Pleasure Beach in certain areas and your image may be captured and processed and this is done to assist us and any Statutory Body in ensuring your reasonable safety and security during your visit. Ride wristbands contain a unique bar code which is read on each occasion you use certain of our rides and attractions and this reading assists us in the safe operation of our premises and to reconcile participation in the event of an incident.


Should you have any concerns regarding the information which we hold in respect of you please contact us so that we can rectify any problems. You have the right to contact us (in writing) for a data subject access request form to obtain details of the information which we hold (in the event that your request is manifestively unfounded and/or excessive then to raise an administrative charge).

We understand that things can change, the weather can turn, or sometimes something just pops up. With our NEW flexidate eTickets you can swap the date of your visit free of charge* without having to talk to anyone!

*Terms and conditions click here