Click ‘BOOK NOW’ and select your visit date, and add the number of eTickets that you require (in the same way you would for a Wristband).
After completing your purchase, you will then receive a confirmation email. You must then activate your eTicket. The best way to do this is to download our BPB eGuide app from your app store.
To activate your eTicket on the app, simply create an account and follow the instructions on the screen, submit a photo of yourself to attach to your ticket. This can be taken with your phone or upload a picture from your gallery.
Once you have activated your eTicket, you can then invite all of the people in your booking to activate their eTicket too. You can do this by sending them an invitation via WhatsApp/Email/Messenger. They must then follow the same process to activate their eTicket.
If you would prefer not to use an app, you can follow the same process in your web browser by visiting this link. Alternatively, you can request a printed eTicket on arrival.
Once you have activated eTickets, when you arrive, you can head straight to the main entrance and scan your eTicket at the scanners to enter the park.
To access the rides, you simply scan your eTicket at the ride entrance, the same way as you would with a Wristband.
eTickets are the only method of entry to the park. Once you have activated your eTicket(s), you can print them at home. Alternatively, once you have scanned your eTicket(s) to enter the park, you can receive a printed version from the Wallace and Gromit, ICON, or Nickelodeon Land retail shops.
You can store multiple eTickets for different people on one phone. Alternatively, printed copies are available from some retail units and Guest Services. During peak times you may have to queue for this service.
Your eTicket is personal to you and your booking for your chosen date of visit. One eTicket can only be used by one person. Your photograph is used to verify that you are the holder of the eTicket. Your photograph will not be used for any other purposes and is not stored or held by Blackpool Pleasure Beach beyond the date of your visit. Guests who are not able to or do not want to provide a photograph, may be issued with a park entry pass instead at the Ticket Centre on arrival. Staff members will require your online booking reference number. You will need to wait and queue for this service at peak times.
You will need to make sure the photo only contains one face, that the image is not too large a file size, that it is a recent photo of you and that your phone and browser settings allow the camera to be accessed.
Blackpool Pleasure Beach offers a number of charging points in venues around the park. Please ask a member of staff for details of their locations during your visit should you require this. In addition to this charging banks are available to purchase in our retail stores across the park.
If you are unable to use your phone for any reason, or during your visit, you can visit Guest Services and be issued with a Printed eTicket instead. During peak times you may have to queue for this service.
We have Adult (aged 12+) and Junior (aged 11 and under) eTickets. All eTicket gives you entry to the park and unlimited all-day riding on all rides including Nickelodeon Land, subject to Height Restrictions.
Essential Companion eTickets are available for one accompanying guest where the person requiring their assistance has a valid Access Card which displays the “+1” symbol. Full details of the application process is available at our Accessibility Page.
Pre-booked groups such as schools and youth groups will not need an eTicket. All pre-booked groups will be sent Printed eTickets in advance of your visit. To discuss your group’s requirements please speak to one of our team members in the Groups and Education Department at [email protected]
Call our customer service number on 0333 003 2212 or email us at [email protected] or use the chat function at the bottom of the page.