Book now
  • We look forward to welcoming you back to share in our 125th year.
  • 20th September open from 11:00pm - 5:00pm
  • 21st September open from 11:00pm - 5:00pm
  • 22nd September open from 11:00am - 5:00pm

Information on eTickets

In 2020 we launched a new park entry and ride access system to reduce queue times at the beginning of the day by using an 'eTicket'.

The eTicket has enabled guests to enter the park without the need to queue to collect a Wristband or Pleasure Beach Pass to get into the park. They are also a greener and more eco-friendly alternative to Wristbands and Pleasure Beach Passes.

eTickets are electronic tickets that are downloaded to your phone just like a boarding card replacing Wristbands and Pleasure Beach Passes.

The benefit for you as guests is that you will be able to bypass the Ticket Centre and enter the park through the main entrance to enjoy the rides, giving you more time on the park, and therefore greater value for money for your visit.

How It Works

The process is very simple:

  • Click ‘BOOK NOW’ and select your visit date, and add the number of eTickets that you require (in the same way you would for a Wristband).
  • After completing your purchase, you will then receive a confirmation email. You must then activate your eTicket by clicking on the link provided or simply head to selecting the ‘eTicket’ option.
  • To activate your eTicket, simply follow the instructions on the screen, submit a photo of yourself to attach to your ticket. This can be taken with your phone or uploaded a picture from your gallery.
  • Once you have activated your eTicket, you can then invite all of the people on your booking to activate their eTicket too. You can do this by sending them an invitation via WhatsApp/Email/Messenger. They must then follow the same process to activate their eTicket.
  • Don’t worry if you don’t have these facilities on your phone, the eTicket can be accessed via the internet or printed off from an email.
  • When you arrive at Blackpool Pleasure Beach, you can head straight to the main entrance and scan your eTicket at the scanners to enter the park.
  • When you want to access the rides, you will simply scan your eTicket at the ride entrance. (see the image below)


Q – What if I or someone in my group doesn’t want to use an eTicket?

A – eTickets are the only method of entry to the park. Once you have activated your eTicket(s), you can print them at home. Alternatively, we can issue a printed eTicket in order for you to enter the park and access the rides. You can visit the Ticket Centre or Guest Services if you wish to do this. During peak times you may have to queue for this service.

Q – What do my children do as they don’t have phones?

A – You can store multiple eTickets for different people on one phone. Alternatively, we can issue your children with a Printed eTicket at Ticket Sales. During peak times you may have to queue for this service.

Q – Why do you need a photograph?

A – Your eTicket is personal to you and your booking for your chosen date of visit. One eTicket can only be used by one person. Your photograph is used to verify that you are the holder of the eTicket and so they are not shared.

Your photograph will not be used for any other purposes and is not stored or held by Blackpool Pleasure Beach beyond the date of your visit. Guests who do not want to provide a photograph for their eTicket may be issued with a Printed eTicket instead at Ticket Sales on arrival at Blackpool Pleasure Beach.

Q – What if the battery on my phone runs out?

A – Blackpool Pleasure Beach offers a number of charging points in venues around the park. Please ask a member of staff for details of their locations during your visit should you require this. In addition to this charging banks are available to purchase in our retail stores across the park.

If you are unable to use your phone for any reason, or during your visit, you can visit Guest Services and be issued with a Printed eTicket instead. During peak times you may have to queue for this service.

Q – What type of eTickets do you have?

A – We have Adult (aged 12+) and Junior (aged 11 and under) eTickets. All eTicket gives you entry to the park and unlimited all-day riding on all rides including Nickelodeon Land, subject to Height Restrictions.

We do offer eTickets for guests with disabilities and carers, alternatively, Printed eTicket can be issued at the ticket centre if required. More information can be found here.

Q – I’m visiting as part of a pre-booked group, do I need an eTicket?

A – Pre-booked groups such as schools and youth groups will not need an eTicket.  All pre-booked groups will be sent Printed eTickets in advance of your visit. To discuss your group’s requirements please speak to one of our team members in the Groups and Education Department at [email protected]

Q – Need more help or can’t find the answer you’re looking for?

A – Call our customer service number on 0333 003 2212 or email us at [email protected]

Top Tips

Some handy tips to get the most out of your eTicket

  • Make sure you activate your eTicket before arrive – there’s no time limit to how much in advance you can activate it. This will save you time when you arrive.
  • You can create eTicket groups for your visit using only one QR code for up to 6 people – you can choose your groups name too!
  • If you have an Apple Watch you can add your eTicket to your Apple Wallet and use your watch like a Wristband.
  • Make sure your phone battery is fully charged for your visit.
  • Battery saving tip – you can save your eTicket QR code to your lock screen on your phone for your visit.
  • You can now purchase phone charging banks in the retail shops from just £2  we also have NEW Pleasure Beach branded charging banks you can purchase too.
  • We also have rentable battery chargers available – you must download an app in order to use this service. Details of this are available in the following places across the park; ICON shop, Infusion exit, Nick Shop, Kiss Me Quick, Wallace & Gromit, Big One camera unit and Guest Services.
  • You can print your eTickets at home.
  • If you have children in your group you can also get printed eTickets for them.