The grand opening of Pleasure Beach Resort’s re-imagined Launch Pad ride has moved a step closer, as engineering reached a major milestone today.

Blackpool’s Pleasure Beach Resort has announced its partnership with beverage giant Coca-Cola – in a strategic move that will revamp the theme park’s drinks offering for the first time in 31 years.

Pleasure Beach Resort has announced its involvement in Blackpool’s newest immersive town-wide magic festival, Showzam! – and budding magicians can learn spectacular illusions at a free event.

Pleasure Beach Resort has announced all the ways you can celebrate Valentine’s Day this year ahead of its 2025 opening – and it’s not a daunting drop on the Big One.

Pleasure Beach Resort is calling for ice skaters to perform in the award-winning Hot Ice Show this summer alongside famous skaters like Dancing on Ice’s Simon Proulx-Sénécal.

Brand new for 2025, Pleasure Beach Resort is offering guests the opportunity to look behind the scenes of its park in exclusive tours.