Privacy Policy and Terms and Conditions

We have implemented a number of additional health and safety measures here across our business to try and reduce the impact of the Covid 19 virus in order to keep our staff and guests reasonably safe.
Please consider the UK Government’s current advice and guidance on Covid 19 before deciding to visit us. Whilst the measures we have taken are in accordance with official guidance, unfortunately we cannot guarantee a risk free environment. It is therefore very important that you make yourself aware of our measures before you book, and when you visit that you comply with them and instructions given by our staff, and in doing so you will help us all.

1. Terms and Conditions
The following terms and conditions regulate your access to and use of our website, and our contractual relationship with you when you purchase goods and/or services online.

2. Privacy Policy
Our Privacy Policy relates to the Blackpool Pleasure Beach Website located at and We are committed to protecting your privacy and the following gives you information on how we will collect, use, hold and disclose your personal data, and how we will comply with our legal obligations in relation to that data. Personal data is information which relates to an individual and from which he/she can be identified either directly or indirectly, which individuals are referred to as data subjects.

2.1. Use of our Website
You may use aspects of our Website without the need to provide personal information, however, other aspects may not be available without personal information, e.g. ordering products/services online, entering competitions, applying for employment or registering for promotional offers. We may collect anonymous information about your use of our Website from Cookies* and/or pixel tags. This collected information is used for statistical analysis within our business. However our use of Cookies and/or pixel tags is in accordance with the Law and you can choose whether or not to accept them. We may also collect Internet Protocol addresses to assist us to diagnose and rectify problems with our Servers, but these addresses will not be linked to a person’s name or identity. If our Website contains links to other websites then we are not responsible for those site and you must check privacy and security on these.

*A Cookie is a small file of information typically of letters and numbers, which are stored on your computer. Web sites you visit ask your computer to store this information and retrieve it from your computer so that they can keep track of things like other web sites you visit or how you use the site. The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 govern Cookies.

2.2 Your Information
Your information refers to the details about you (for example name, address, contact details, credit/debit card details, preferences, specific needs, interests etc.) that you supply to us or is supplied to us. Your information is collected when you request information from us, apply for a job with us, contact us with regard to any specific enquiry, register with us, enter a competition or buy anything from us online.
The amount of information we collect is controlled by you.

2.2.1 Use of Information
We will use your information for (i) the fulfilment of a contract between you and us, (ii) to provide you with periodic information about our business, products and services, based on your preferences and consent, (iii) informing you of updates to our terms and conditions and Privacy Policy, (iv) to administer our Website, (v) make an enquiry about us and/or seek information about or products and services, (vi) apply for employment, (vi) and seeking your further consent.

2.2.2 Location of Information
Your information will be held in either our own (or a third party with whom we have a contractual relationship) secure databases at a secure addresses to prevent unauthorised access. The systems used are configured with data encryption or scrambling technologies and industry standard firewalls. Unless fulfilment of our obligation to you requires your information to pass outside the EEA then it will remain within the EEA. Control of information outside the EEA may be less than within.

2.2.3 Controller/Processor
Blackpool Pleasure Beach Limited is the data controller, and your data is processed by its staff for whom it has responsibility.

2.2.4 Third Parties
If you are providing information on, or for and on behalf of, third parties then it is your responsibility to obtain their consent and make them aware of our Privacy Policy.
We will not share your data with any third party except those who are needed for us to fulfil our contract with you and/or who provide services to us to enable us to carry out market research but this is limited to enquires into your visit to our Amusement Park and you are free to refuse to participate.

2.2.5 Amendments
To enable us to improve our product(s)/services(s) we review our Policies periodically and amendments may be made and if these are relevant in relation to our use of your data then we shall contact you to ask for your consent.

2.2.6 Retention
We will retain and store your information for as long as is reasonably necessary for the matters set out in 2.2.1 and will not be retained indefinitely or for reasons incompatible with relevant data protection legislation.

2.2.7 Health, Safety and Security
We operate CCTV at Pleasure Beach in certain areas and your image may be captured and processed and this is done to assist us and any Statutory Body in ensuring your reasonable safety and security during your visit. Ride wristbands contain a unique bar code which is read on each occasion you use certain of our rides and attractions and this reading assists us in the safe operation of our premises and to reconcile participation in the event of an incident. In the unlikely event that you require first aid assistance whilst visiting our Amusement Park, then trained members of staff will administer this. As part of this provision, staff will ask you for information about you and your health in order that the correct assistance is given and this will be recorded upon a first aid document which may be shared with the Ambulance or other emergency services, and retained by us in the event of any civil or criminal proceedings, within which it may be disclosed. The retention, use and sharing of data may not require your consent on the grounds of legitimate interests and the necessity to comply with a legal obligation, including assisting the relevant agency in relation to the prevention and detection of crime or terrorist activity.

2.3 Your rights in relation to Data
Should you have any concerns regarding the information which we hold in respect of you then please contact us so that we can rectify any issues. You have the right to (i) request a copy of your personal data, (ii) request inaccurate personal data is corrected, (iii) request that personal data is erased, (iv) opt out of receiving communications from us. When contacting us, we may require evidence of your identity and (in the event that your request is manifestly unfounded and/or excessive) then to raise an administrative charge. We aim to deal with your request within 30 days.
Further information is available from the UK Information Commissioner Website.

2.4 Contact Us.
Our contact details are set our at Section 12, below.

3. Online and Gate purchases
Wristbands | Ride Tickets

3.1. The issue of a ticket or wristband shall not guarantee, nor do we warrant:
• The availability and/or quantity of any particular ride(s), show(s), device(s) or attraction(s) upon any visit to Blackpool Pleasure Beach,
• That access shall be given to any particular ride(s), show(s), device(s) or attraction(s),
• Exemption from height or other restrictions that may apply from time to time,
• The opening and closing time of Blackpool Pleasure Beach, which may vary from time to time, at our sole discretion.

3.2. Wristbands are only valid for and must be used on the date endorsed upon them.

3.3. Tickets for rides are only valid for and must be used within our trading season in which they are issued.

3.4. The opening and closing of any ride(s), show(s), device(s) and attraction(s) may vary from time to time and are at our sole discretion

3.5. Wristbands are valid only on rides inside Blackpool Pleasure Beach

3.6 No refunds will be given on tickets or wristbands or shows in any circumstances, therefore once you have booked the date of your visit this cannot be changed.

3.7 Queues do occur at certain times, and access time to ride(s), device(s) and attraction(s) may vary.

3.8 Tickets and wristbands, issued pursuant to a promotion, must be used by the first recipient and shall not be re – sold nor transferred.

3.9 Ticket and wristbands remain our property at all times.

3.10 We reserve the right to:
Alter or amend these terms and conditions at any time,
Refuse a sale to any person
Refuse entry to any person or remove any person from Blackpool Pleasure Beach
Carry out reasonable searches of an individual or property prior to entry to Blackpool Pleasure Beach
Carry out reasonable surveillance of an individual whilst in Blackpool Pleasure Beach for security and safety purposes

Cancel any orders containing pricing errors, with no further obligations to you, even after your receipt of an order confirmation or shipping notice from us


We reserve the right to make alterations to the advertised cast and programme of productions and events without notice, not to admit latecomers until a suitable interval, and to refuse admission. Tickets cannot be exchanged nor money refunded. Resale of tickets is prohibited. We are not responsible for misplaced, lost or stolen tickets. The taking of still or flash photography, motion pictures, video or audio recordings of any performance and theatre set is prohibited. Mobile phones must be switched off whilst in the theatre
Shows Hotline 0871 222 9090


Your use and purchase of products from this site is governed by these terms and conditions.
We may at any time make changes to our website and the details displayed on it (including prices).
Prices and Payment
The prices for goods displayed for sale on our website are inclusive of VAT. Delivery costs will be charged in addition,

We cannot accept your order until you have paid for it in full (including applicable delivery charges). Upon payment, we will confirm acceptance of your order by e-mail, which will be sent to the e-mail address you provide on your order details. Whether or not you receive the e-mail, our acceptance of your order will create a legally binding contract between us. We reserve the right not to supply you on our discretion.


You may cancel your order for goods purchased online (except CD, and DVD if the outer seal wrapper has been removed, and digital content not on a tangible medium) no later than the 14 days after the goods come into your possession. You are responsible for the costs of returning the goods to us.
*Please refer to section 12 General in respect of Wristbands, Ride Tickets and Show Tickets

Damaged/Faulty Goods

To claim an item as damaged/faulty you must contact [email protected] and provide a picture of the product(s) as well as the order number. If the product is confirmed damaged, in order to obtain a replacement, you must post the faulty item(s) back to us and we will reimburse you for postage.

Lost Parcels

Parcels cannot be treated as lost until 10 working days have passed from when the item is dispatched. Any claim made after 30 days from dispatch cannot be disputed as lost due to time passed.

Promotions Policy

Any promotions placed on our website are not valid in conjunction with any other offer or promotion nor any UK Bank and Public Holidays, Sat during Bank Holiday Weekends. Dates of when the promotions apply will be specified with each offer.

Any coupon code advertised can only be used once per order and for its intended products only. Any code not used for its intended promotion will be forfeit and the order will be cancelled and refunded.

7. Obligations
Our obligations
We will provide you with up to date information on the functionality of our Website and advice and assistance on any upgrades or changes to its functionality as we deem necessary; and use reasonable endeavours to comply with any statute, regulation or other ordinance as and when they come into force.

Your obligations
You agree that you will only use our Website in accordance with the Privacy Policy and our Terms and Conditions, and shall comply with all applicable laws and regulations.
You represent, warrant and undertake that you will not do anything nor cause or permit anything to be done that may infringe, damage or endanger our intellectual property rights or any of our associated companies or any third party or do anything that is otherwise unlawful.

8. Warranty
Exclusion of warranty
We try to make sure the information contained on our Website is as accurate as reasonably possible. However we give no warranty of any kind regarding our Website and/or any materials provided on it. We do not warrant the accuracy, completeness, currency, or reliability of any of the content or data found on it.
All information posted on our Website is correct at time it is posted and is subject to change.

9. Liability
We accept no responsibility and shall not be liable for any damage to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in our Website. In no event shall we be liable for any injury, or loss, claim, damage, or any exemplary, punitive, direct, indirect, incidental or consequential damages of any kind (including but not limited to lost profits or lost savings) whether based in contract, tort, strict liability, or otherwise, which arises out of or is in any way connected with:

Any use of our Website or content found therein
Any failure or delay (including, but not limited to) the use of or inability to use any component of our Website
The performance or non-performance by us
The provision of or failure to provide services
Any information, software, products, services related graphics obtained through our Website.
Any dealings you have with third parties via our Website are your responsibility. Should a dispute arise between yourself and any third party due to use of our Website we will do our best to assist its resolution but will not be responsible for any loss or damage suffered as a result.
We may provide links to other web sites, resources, advertisements or sponsorships either directly or through contractual partners. We accept no responsibility for these links and does not endorse their contents. If you decide to access other websites, you do so at your own risk.

10. Indemnity
You shall indemnify us and keep us indemnified against all actions, claims, losses, costs (including all legal costs actually incurred or otherwise), damages and expenses that are suffered or incurred by us whether or not reasonable or otherwise foreseeable or avoidable which arise directly or indirectly from any breach or alleged breach by you of our Privacy Policy and/or any of the Terms and Conditions.

11. Intellectual Property
The copyright in the material contained in our Website and any Blackpool Pleasure Beach trademarks and brands included in that material belongs to Blackpool Pleasure Beach Ltd or its licensors. Any person may copy any part of this material from this website, subject to the following terms and conditions:
The material may be used only for that person’s own personal use for non-commercial purposes;
The copies must retain any copyright or other intellectual property notices contained in the original material; and
The products, technology or processes described in this Website may be subject of other intellectual property rights reserved by Blackpool Pleasure Beach Limited or by other third parties. No licence is granted in respect of those intellectual property rights.
Images, trademarks and brands displayed on our Website are protected by copyright, trademark and intellectual property laws and may not be reproduced or appropriated in any manner without written permission of their respective owners.

12. General
We shall not be liable to you where performance of any of our obligations to you is prevented, frustrated or impeded by reasons of acts of God, war and any other hostilities, civil commotion, accident, strikes, lock outs, trade disputes, acts of restraints of Government, imposition or restrictions of imports or exports or any other cause not within the our reasonable control.

The opening and closing times of Blackpool Pleasure Beach posted on our Web Site are estimated and are so we may vary the times from time to time at our sole discretion.
Wristbands, ride tickets and show tickets are leisure services for the purposes of the Consumer contracts (information, cancellation and additional charges) Regulations 2013 Regulation 28 applies to the contract between you and us in relation to these and you do not have a right to cancel.

If any part of these terms and conditions is found to be unenforceable as a matter of law, all other parts of these terms and conditions shall not be affected and shall remain in force.

We cannot guarantee that the appearance and/or colours of products shown on our Website exactly reproduce the appearance and/or colours of the physical products themselves. All sizes quoted are approximate.

These terms and conditions and any contract between us shall be governed by and construed in accordance with English Law and the English Courts shall have jurisdiction over any disputes between us.

In the Privacy Policy and Terms and Conditions the following words mean as stated:
Blackpool Pleasure Beach Ltd means itself and all other associated companies which supply the goods and/or services ordered by you and any successor to its business;

“We and Us” means Blackpool Pleasure Beach Ltd either alone or together with you, as the context requires;

“Working day” means every day of the year except weekends, and English statutory and public holidays;

“You and Your” means the person who provides us with personal information and/or orders good and/or services.

Our details
Blackpool Pleasure Beach Limited
Ocean Boulevard, Blackpool, England, FY4 1EZ
Registered in England under no 1876267
To contact us by telephone, please ring 0871 222 1234
Lines are open during park opening hours.
Fax number is 01253 407609
email:[email protected]

13. Aerial Photography
Blackpool Pleasure Beach is a no fly drone zone. Anyone found flying a drone over Blackpool Pleasure Beach will face legal action.

14. Severability
These terms and conditions shall be deemed severable. In the event that any provision is determined to be enforceable or invalid, such provision shall nonetheless be enforced to the fullest extent permitted by applicable law, and such determination shall not affect the validity and enforceability of any other remaining provisions.

15. Changes to the Terms and Conditions
We reserve the right to make changes to the Terms and Conditions at any time.

15. Entire Agreement
These Terms and Conditions, together with those incorporated herein constitute the entire agreement between us relating to the subject matter hereof, and supersede any prior understandings or agreements (whether oral or written) regarding the subject matter.

16. Governing Law
These Terms and Conditions shall be governed and interpreted in accordance with the laws of England and Wales.