Visit Pleasure Beach Resort again and again for a full year. We’ve revamped our pass system for 2026 to give you more value and more flexibility.
Previously, our Season Passes expired when the park closed for the winter. With the brand-new Annual Pass, your membership is valid for one full year from the date of purchase. Whether you’re conquering the Big One or being among the first to experience our highly anticipated 138ft mega ride, Aviktas, join us for our landmark 130th birthday year.
There’s different pass options depending on what you’re after, and our passes include extra perks like discounts on food, stays, shopping and more… check out our options below.
Unlimited and unmissable, 12 months of thrills
Home is where the WOOOOWW is!
Make yourself at home at the UK’s capital of THRILLS. Your Annual Pass covers all operational days throughout your 12-month membership period, including Nickelodeon Land and epic events like Twilight Thrills and firework nights.
Seven Parks, One Pass
Platinum Annual Pass holders also get one free entry to SEVEN amazing theme parks across Europe* **, including:
*Participating parks will give you free admission when you show your Pleasure Beach Resort Platinum Pass Card or confirmation via our app. Your pass entitles you to one visit at each of the seven parks during your Annual Pass term (subject to T&Cs). ** Subject to the Pass terms and conditions.
We love our locals! If you live within an FY or PR postcode, you can access our exclusive Gold Annual Pass for just £85.
Just like our Platinum Pass, the Gold Annual Pass now lasts for a full 12 months from the date of purchase. It’s the most cost-effective way for residents to enjoy the world-class thrills right on their doorstep, from the high-speed twists of ICON to the brand-new heights of Aviktas.
*Excludes Saturdays in July & August, Saturdays during October half-term and entry to each of the seven European parks which are included with our Platinum Season Pass.
12 months of fun at the UK’s only Nickelodeon Land from the date you buy it.
Unlimited visits: Enjoy all 12 rides in Nickelodeon Land, including Krusty Krab Order Up, Rugrats Lost River, and Nickelodeon Streak.
Meet the Characters: Your pass is a year-long invitation to meet Chase, Marshall, and Skye from PAW Patrol, SpongeBob SquarePants, and our Entertainment Team!
A Full Year of Perks: Even our Nickelodeon Land Pass holders get the full list of 14amazing perks, including 10% off character photos, 10% off food on the park, and 10% off at the Big Blue Hotel.
Ready for a slime-tastic year? The Nickelodeon Land Annual Pass is the perfect way to make every weekend an adventure.
Remember, if you want to ride the thrills of the entire park, including the Big One, ICON, and the brand-new Aviktas, be sure to check out our Platinum or Gold Annual Passes for the full Pleasure Beach experience!
*Excludes entry to each of the seven European parks which are included with our Platinum Season Pass.
Annual Passes include an eTicket for every operational date during the dates the pass is valid. Annual Pass holders can book their visits using our app. Opening and closing times vary, please see our website for details. Your Annual Pass registration email will include info on how to register and book your visits. Passes can be collected at our ticket centre during opening hours, please bring your order reference number and proof of ID when coming to collect your pass.
All Pleasure Beach Annual Passes* include 14 amazing perks:
10% off Speedy Pass (available in-person at Guest Services)
10% off on-park food
10% off in our retail stores (excludes show merchandise)
10% off stays at the Big Blue Hotel (selected rates)
10% off food at the Big Blue Hotel
10% off Ripley’s Believe It Or Not! (Platinum Pass holders will get their first visit free)
10% off Adventure Golf (Platinum Pass holders will get their first visit free)
10% off eating at White Tower restaurant
Discounted tickets for the Hot Ice Show
10% off pantomime performances
10% off Christmas Party Nights
10% off Character and Location Photos
10% off Premium Parking (available when booking a visit)
10% off Evolution of Magic shows
*Excludes the Hot Ice Season Pass **T&Cs apply
Register: Visit our Registration Page and enter your pass number.
Photo Up: Upload a recent photo.
Book Your Visit: Use the app to select your date.
Check the Calendar: Opening and closing dates/times vary throughout the year. Always check our Opening Times page before you travel.
Don’t worry, your thrills are locked in! If you have already purchased a 2026 Platinum, Spring, Summer, or Autumn Season Pass, nothing changes. Your pass remains valid under the original terms and dates you purchased it for.
When your current 2026 Season Pass expires, you’ll then have the opportunity to buy a full Annual Pass to enjoy 12 months of adventure from that date forward.
Please follow the instructions on this page (scroll up slightly!) We have also emailed this info to you.
For guests under 18, the system will ask for parental/guardian consent to activate a pass.
For 2026 Passes, double check the email address you used and your Spam folder. If you still can’t find it and your details are correct, email us at [email protected]
It’s probably because you’re using a different email address for the app than you use for your Annual Pass. Try setting up a new account in the app using the email address that’s attached to your Annual Pass.
If that doesn’t work, email us at [email protected]
You can pick passes up from our ticket and information desk in the Casino Building, or the Guest Services building near the Grand National ride. You’ll need to confirm your Annual Pass number.
Please note that your Annual Pass must be registered online with a photograph before we can print your Annual Pass card.
Yes – just enter their name as the Annual Pass Holder Name when you place your order.
If you’re buying multiple Annual Passes, they will all be sent to the email address you use to make the booking, but you can forward this email to the pass holder or you can register the pass on their behalf.
If you’ve accidentally entered your own name when you placed your order but the pass is intended for someone else, don’t worry. Use your name to register the Annual Pass initially, then input the correct pass holder name when you make your first booking.
All you need to do is show either your Annual Pass eTicket or your Annual Pass Card.
Please note that terms and conditions apply to all discounts.
Your pass is valid for 12 months from the date of purchase. It will cover all public operational dates at Pleasure Beach Resort within that window.
Call us on 0333 003 2212 or email [email protected]