This could be due to a number of issues, we suggest you:

• Check which email address you used to purchase the Season Pass and check these inboxes.
• Check your Spam.
• If you are still unable to locate your Season Pass Registration email, please send an email to [email protected] with your booking reference and we can send your registration details.

If you’re unable to view your eTicket on your eGuide account it is likely that the email address attached to your Pass is different to the account that you are logged into – these must match one another.

First, try to login/create an account on the eGuide App using a different email address that may be assigned to the Pass in question.

For further assistance, please sent your Season Pass Number and Pass Holder Name to [email protected]

Your Season Pass MUST be registered online first with an attached photograph of the pass holder before we are able to print a Season Pass card. 

If you have purchased more than one Season Pass, you will receive one registration email that has a list of Season Pass numbers and the name of who the Season Pass number is for. (like this ⬇)

You can then forward the email to them or you can register this for them in their details.

If you have received multiple registration emails with the same Pass Holder Name attached to different Pass Numbers, simply use the name shown to begin the registration process then input the correct pass holder name, when prompted, when making the first booking.

In order to redeem the discounts you must show either your Season Pass eTicket (with the green & gold diamond background)  or your Platinum Pass Card.

The ‘Meal Deals’ promotion is not valid on drinks or in Burger King, Madam Crevettes, Oyster Bar, Pleasure Beach Arena, Costa, Krispy Kreme, Champagne Lounge and Fish & Chips. Terms & Conditions apply. These offers can be amended or withdrawn at any time.

Season Pass holders must book visits in advance online and have an eTicket for each visit. The only way to access the rides is with an eTicket. We also use eTickets to measure attendance and other vital information to help make decisions across the business.

For more information on eTickets please click HERE.

Your Season Pass eTicket also allows you fantastic on-Park discounts, as well as the ability to add ENSO, SpeedyPass, or SpeedyOne’s to your eTicket through our eGuide App.

Your Season Pass and eTickets are personal to you. Your photograph is used to verify that you are the holder of the eTicket. You must not share your Season Pass with anyone. Any abuse or misuse of a Season Pass will see the Pass voided at our discretion.

Your photograph is not used for any other purposes and is not stored or held by Blackpool Pleasure Beach beyond the end of the season that your pass is valid for.

You will need to make sure the photo only contains one face, that the image is not too large a file size, that it is a recent photo of you and that your phone and browser settings allow the camera to be accessed.

We offer a number of charging points in venues around the park.  Please ask a member of staff for details of their locations during your visit should you require this. In addition to this, souvenir charging banks are available to purchase in our retail stores.

If you are unable to use your phone for any reason or if you can’t use an eTicket you can visit Guest Services and be issued with a printed eTicket instead.

Handy hint: set your eTicket as your phone’s lock screen background for easy access and reduced battery usage!

Call our customer service number on 0333 003 2212 or email us at [email protected]